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Usability » Focus Groups |
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Focus groups are not always used as a system for gaining insight into usability but they are often very valuable to understanding the marketing aspects of your products and services. At Quintus, we understand the needs of groups to run focus groups in a way that can help them gain both marketing insight and usability insight at the same time. As part of our focus group process, we do more than just ask customers for their feedback about products. We use collaboration tools that are state of the art to help us access both feedback and even usability data within a focus group session. We know that companies need to find ways to get the most information out of the studies that we run and we have worked with our partners to find solutions that really work. |
“The consultants at Quintus Design are experts at conducting focus groups and qualitative research, and helped us ensure that our mall-based advertising network was aligned with our target customers. Their independent evaluation of our offering led to several cost-effective changes that quickly made a positive impact on sales.”
L. C. Steele |
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