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Surveys are an important tool in usability evaluation and product or process design. In some cases, they are used indirectly to contribute to the total background knowledge about the users of a product. This is the case for the following types of surveys we provide:

  • Employee Satisfaction
  • Customer Attitudes/Satisfaction
In the case of Employee Satisfaction, survey data can impact the design of an internal website, software that supports employee’s job, or processes and forms that employees use as part of their work. Customer attitudes can have a similar impact on external website design or on elements of the customer experience.
Other types of surveys are used directly for evaluating, designing, or redesigning a product or service:

  • Website Design
  • Product Enhancements
  • Product Preferences and Usage

Surveys can help determine what your customers currently like or dislike about your website, and can elicit recommendations on improving it. Surveys can also help you get a “first impression” on planned product enhancements, so that you can eliminate any surprises before the product rollout. Special techniques (such as conjoint analysis) can be used to understand what enhancements are most valuable to customers. Usability surveys offer you information directly from your customers.

Finally, a Competitive Usability Assessment can provide insight on how your product compares to the competition, in meeting the user’s needs. This can be an extremely useful tool if applied during the design phase, or before a product upgrade.

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