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Usability » Usability Testing Examples |
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Usability testing works differently than marketing studies such as focus groups or opinion surveys. In a usability test, people who are likely to use a particular product or service asked to do "typical tasks" with the product. Typically we need a smaller number of people than we might have for a focus group or opinion survey in order to gather some very rich data. In these two examples, the participants in the study were working with a website design. A moderator has asked them to "think out loud" about what they are thinking about the website as they go along. The first example was done for a client. The edges of the video clip have been blurred to obscure the product and participants. It was created in our usability labs and shows our typical usability set up, with a screenshot of the webpage the participant was viewing and a small headshot of the participant. The second example is a highlights video that we made for our Usability Base Camp: Jumpstarting Usability in Your Organization seminar in Boulder CO. This video was done in our offices and was designed to show in the seminar how you could conduct a usability study outside of a usability lab. This mobile technique is especially useful for cases where we want to conduct the usability study in the participant's own office or home instead of a lab environment. This mobile lab set up is useful when we believe that the user will behave differently using their own equipment or being in a familar environment. |
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View that video here (will open in Windows Media Player)